What We Do.

GTM Execution for B2B SaaS, IT Services & Marketplace Companies.

From first-principles positioning and paid demand capture to 90-day retargeting sequences, high-converting landing pages, and on-ground activations.

01 · POSITIONING & STRATEGY

Know exactly who you're selling to before you spend a rupee.

Most wasted ad spend starts with a fuzzy ICP. We map your buyer, your competitive gap, and your GTM stage before any campaign goes live.

Guiding question: Who are we trying to reach?
What's Included
4 Deliverables
ICP Definition

Who your best-fit buyer actually is, not a generic persona.

Competitor Benchmarking

Where competitors are winning attention, and where you can win it instead.

GTM-Stage Mapping

Placing you on the Scratch → Foundation → Traction → Growth → Scale map and planning the next 90 days from there.

Account & Tracking Setup

The measurement foundation everything else depends on.

02 · DEMAND GENERATION

Get in front of buyers who are already looking.

Google, Meta, and LinkedIn, run as one coordinated system rather than three separate vendors.

Guiding question: What will make them act?
What's Included
4 Deliverables
Google Ads

Bottom-funnel keyword capture, tight ICP targeting, junk filtered out.

Meta Ads

Audience creation and high-intent top-of-funnel reach.

LinkedIn Ads

Targeted account-based nurturing for key enterprise stakeholders.

Campaign Architecture & LP Build

The high-converting infrastructure the spend converts through.

03 · NURTURE & RETARGETING

Most buyers don't convert on the first click — we stay in front of them until they do.

A 90-day sequence of retargeting, content, and community touchpoints that builds trust while the buyer is still deciding.

Guiding question: What are they actively looking for?

Proof point: Bhagyodaya's Community & WhatsApp Reach plus Profile Warm-up drove 2.7M accounts reached and 890K+ reel views ahead of a single event weekend (Appendix A).

What's Included
4 Deliverables
Meta & Display Retargeting

Social proof, case studies, and ROI metrics served over a 90-day sequence.

Content & Community Touchpoints

Continuous engagement keeping your solution top-of-mind during evaluation.

WhatsApp / Community-Led Reach

High-open direct conversational channels for shortened buying cycles.

Profile Warm-up

Algorithmic priming and organic warming ahead of major campaign pushes.

04 · CONVERSION & LANDING PAGES

Where interest either turns into pipeline or leaks away.

Landing pages built to convert, CRM-powered lead routing, and a follow-up process that makes sure no qualified lead goes cold.

Guiding question: Does it become a business opportunity?
What's Included
4 Deliverables
Landing Page Design & CRO

Built using the proprietary SaaS LP Anatomy framework for peak conversion.

Website Optimisation

Messaging that resolves objections and qualifies buying intent systematically.

CRM-Powered Lead Routing

Leads reach the right sales rep automatically without delay or manual sorting.

Follow-up on Every Lead

The sales-side discipline and response cadences that close the conversion loop.

05 · OFFLINE & EVENTS

When digital alone isn't enough, we bring the campaign on-ground.

Event landing pages, direct outreach, and community activation, tracked back to pipeline the same way a digital campaign is.

Guiding question: Does it become a business opportunity?

Proof point: Bhagyodaya's CRM-powered ads and lead follow-up carried 255 confirmed registrations through to 137 attendees and ₹1.08 Cr in pipeline (lowest estimate), blending Meta ads with on-ground activation (Appendix A).

What's Included
4 Deliverables
Event Landing Pages

High-converting registration pages customized for physical and hybrid events.

On-Ground / Community Activation

Live experiential and community-led events that turn interest into presence.

Direct Mail & Outreach

High-touch physical and direct outreach sequences for high-value targets.

Offline Conversion Setup

The tracking layer that ties offline touchpoints back to real pipeline numbers.

Your Next Stage of Growth Starts Here.

Let's discuss where you are, where you want to go, and what needs to change.